If you build a business with the right values, it will stand the test of time.

You’ll recruit the right people, repel the wrong people, cultivate the right culture.

It will always make the right decision, no matter the pressure & stress of a situation.

If you build a business with the wrong values (or no values), it will fail.

If you don’t know your values, you’ll never know what the “right” decision is.

If you don’t make the right decisions, you’ll fail.

First the values, then the rest.