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Don’t judge a book by its cover

  • By Alan Knott-Craig
  • December 7, 2017



You meet a new person. Potential employee/shareholder/partner.


Black, white, indian, overweight, underweight, ugly, beautiful, smiley, frowny, badly dressed, whatever.


Your first impression has a direct line to your brain, and you automatically form a judgement.


Overweight? Must be lazy.


Frowny? Must be unfriendly.


Badly dressed? Must be sloppy.


And so you discount that person before before he/she has had a chance to open up.


And you potentially miss a star.


Rather don’t.


Ignore that first message to your brain.


Keep an open mind, enjoy meeting a new person.


Who knows, maybe it’s a diamond covered in coal.


If you don’t scratch the coal you’ll never find the diamond.


If you don’t keep an open mind you’ll never scratch the coal.


Don’t judge a book by its cover.


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