In business there are many occasions when you’re confronted with two choices:

• Do the right thing
• Do the financially advantageous thing

Theoretically, it’s an easy choice. Always do the right thing.

In practice its harder. 

You’re struggling to make payroll.

You’re finalizing a capital raise. 

You’re in need of cash.

Doing the financially advantageous thing will help you in every way.

Except that it’s not the right thing.

Not only do you have to sleep at night, but you will have whispers follow you the rest of your life.

Maybe that’s ok for you.

Maybe you think money is the only important thing. 

That’s where you’re wrong. 

There will always be a day where you need help.

If you do the wrong thing today, don’t expect people to help you tomorrow.