Every owner knows that cash is king, and the only path to cash is profit.

It’s no use having a beautiful company culture but never making money and ultimately going bankrupt and people losing their jobs.

You need a business model that makes a profit. 

It’s just important to remember that profit is not your company’s product. 

This is something that some accountants just don’t get. They think a dairy farm makes profit. 

It doesn’t. Profit is the by-product of a dairy farm.

If you’re a dairy farmer, then milk is your product. Profit is the by-product of producing milk.

Milk is the by-product of cows. 

Cows are tended by people. 

Bad people = sick cows = no milk = no profit.

How do you make sure your people produce milk profitably?

Culture.

Culture is profit.