It’s easy being cheerful when doing stuff you love.

The hard part is being cheerful when doing stuff you hate.

Everyone hates mucking out the pigsty.

Or being rejected by investors/customers.

Or waking up at 3am to do cashflow recons.

But it comes with the job.

There’s no avoiding it.

So don’t drop your lip.

Be cheerful even when mucking out the pigsty.