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As a leader you must be liked, not loved

  • By Alan Knott-Craig
  • January 18, 2023

If you’re the leader you can’t be one of the boys.

You can’t gossip by the coffee machine.

You can’t be friends with your staff.

You can’t be loved.

If you need to be loved, you won’t be able to make the hard decisions that every entrepreneur must face.

If you can’t make the hard decisions, you’ll fail.

Your job is to be liked, not loved.