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Always respect your customer

  • By Alan Knott-Craig
  • September 23, 2023

If you make a good deal, don’t gloat behind the scenes.

Don’t brag and denigrate your customer as a sucker.

The customer should be your friend.

You should treat him as such.

You should imagine him hearing what you’re saying.

Would he do the deal again?

Friends don’t gloat behind friends backs.

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